It's $2992.02 USD or 2,149.96 GBP
Weird pricing on the Euro and Canadian site. Both show $3,314.52. If it was half that price I might be tempted to put my hand up. Even buying the motherboard on it's own is $2,736.46 USD so no saving there.
Not sure if you clicked the wrong link there, but the Canadian site shows $3314.52 CAD, the US site $2992.02 USD, the European site E2622.95 and the UK site £2149.96
Product price calculated in (CAD,USD,EUR,GBP) with internal exchange rate based on a GBP Sterling Ex VAT price of 1,791.63 [Buy now price includes local taxes (eg VAT) where applicable].
Good of Amigakit to offer this out of their own pockets, I'm sure shipping each system will not be cheap. I'm not convinced it'll be a deal-maker for many people considering buying one, but I'm sure it'll be a welcome discount for those who do.