Markups where pretty small from the retailers end, but th actual hardware vendors themselves had much larger markups. That said though by the early-mid 90's prices had started to drop considerably. In '95 I bought my 1st pc, a pentium133 for about $800, with a 4meg virge s3 card, 16 meg ram, an an awe32 soundcard. This was pretty much the dawn of pc gear getting cheap and powerful. Prior to this though the 486's were still price competitie with anything amiga of the day. You really have to go back to the 80's to find a time where the Amiga had any sort of distinct price advantage, although until about 93 there was arguements to be had for the amiga still. Wasnt until about 95 that the amiga was pretty much completely outclassed for all but enthusiasts. Ironically its those same "argements" that make the amiga an enjoyable machine even today.