I don't really think this is Apple marketing hype. If you have a large enough market, and a very hot game, it's possible to make quite a lot of money in a very short time.
Trism, which is the name of the game in question, started getting hype from game sites (see google) as far back as February....the hype, it's the next big game.
The iPhone and iPod Touch have been flying off the shelf for over a year and the cost of Trism makes the decision to buy it easy.
I'll never forget the folks at Play's reaction when they released Snappy to the PC market. After numerous Amiga products as Digital Creations, Snappy was the first product that really made them serious money. Only because it was released to the PC market and its much larger user base.
I'm not sure why all the feathers here are ruffled but it appears folks are rather bothered by someone being successful. Go figure...
