The only USP I can see so far is a ridiculous price tag...?
Not much of a USP, Apple have had that one boxed off for at least 15 years.
I think the bigger telling-point here is:
"We are not planning on competing with Dell ,emachine, and the rest....
Commodore Amiga lineup will be geared for prosumer/pro/business-industrial users."
If he doesn't think Dell play in the pro/business markets, he is totally clueless about the landscape of the industry. Clue Barry... they own it pretty much, you'd be hard pressed to find an office in the world not running Dell gear on all their desks.
Sadly he really does think that companies will be falling over themselves to buy his gear, simply because it has the Commodore or Amiga sticker on the casing, again very out of touch, it is virtually forgotten or seen as a retro brand by most of the world now, it would be taken as seriously as Sinclair or Altair names are today, most people would likely laugh at the notion.
I think reality will hit very hard soon.
