First of all, this is targeting the C64 retro crowd and not the Amiga community. Second, that custom designed keyboard is close to $100 at OEM costs, so MSRP going to be a bit high and the pricing has to high enough for retail chains to make a profit on it as well as C=USA. Third, the pricing in EUROs is 420. Fourth, how much did you spend for that G2 based SAM440?
Didn't you claim a while back they're not targeting the "retro" community?
Oh and this is not comparable to a Sam440, find me a PPC similarly specced mobo for a lower price? PPC hardware is more costly than x86. Sam440 runs OS 4, C64x doesn't, that's like saying "my dell laptop is cheaper than a macbook!", they don't run the same platforms.
If CUSA sell 100 of these pieces of crap I'll be amazed.