No really, I do support commodore usa.

[danwood]

Amigasociety, I think the big difference between Apple circa-1997 and the Commodore/Amiga brands today, is that Apple didn't have enough to time to be seen as retro or fall out of vogue.

Commodore/Amiga have been out of the public consciousness now for 16 years! A 20-25 year old today has probably never heard of them.  Too much time has passed for these brands to be seen as anything more than a "retro" product, I mention Amiga to any of my friends or on forums and the usual response is laughter, "lol I remember those machines! Lemmings, sensible soccer etc", but they're not taken seriously.

It's a product from an era-gone by, but relaunching Commodore/Amiga is akin to a boy band from the 80s getting back together and trying to be current, it's seen as a bit of a sad joke to most people, they flop and they're back to doing 80s revival gigs in their 40s/50s in nightclubs again within a few months.

Simple fact is, Commodore/Amiga are not cool marketable brands in 2011.

[danwood]

 
And that is the problem.  There is no one "Amiga" anymore.  You could even go further and ask if PPC is Amiga.  No Amiga company MADE a PPC processor...
 
So, I can garuntee not everyone will like the final product.  There will be "problems" with the choice of hardware, how things are implimented, does it have MUI built in...  whatever.  CUSA cannot make it so everyone will like it.  What they can do is create a competative piece of hardware that might actually make it onto a store shelf and get into the hands of people who need an OS that has support and ISN'T Windows...
 
My 2-bits...

But why would anyone outside the " retro" community choose it?  Why choose a CUSA machine over a Mac or Dell running Ubuntu?  Because it looks like an 80s computer and might be set up to run 20-25 year old apps via emulation?  That's basically their only marketing "attractions"' both of which will actually be negatives to most people in 2011.

There is no viable business model here.