The word "Hoya"

[whabang]

Dictionary.com:

hoy·a
n.

    Any of several evergreen climbing vines or shrubs of the genus Hoya, with a home range from India and southern China to Australia and having opposite, simple leaves and axillary, umbellate flower clusters. Also called porcelain flower, wax vine.

Urbandictionary.com:

hoya   

    main supplier of Swedish chocolate into the UK

    Artist of brilliant doodles...should get a feature at the Tate modern soon

    general nice guy!:)

    Omtijs, I DIE, my parcel from Hoya has arrived!

Also, see this link: Swedish Hoya society