Interesting. It's the mayonaise that makes me like it! :-D
IMO, it's the only thing on McD's menu, that is even remotely edible.
We have a junk-food invasion here too. Last year, Two 7-11, one Max (local competitor to McD's), one BK, and three Pastamannen ("The pasta man", they serve pasta with loads of different pasta sauces) opened their doors.
I think people are getting to lazy to make their own food. :-)