@KennyR
Giving David, Stefan, Treveur and Oliver the benefit of the doubt, I would imagine that this is a last resort to get their money after direct negotiation failed. I certainly doubt they would have suddenly come to this decision after a year of "just putting up with it".
While I agree it is unfortunate that the users are suffering through no fault of their own, if the developers concerned have tried all the other reasonable options available to them, then this move is understandable, even if it sucks.