I don't think the sushi site is really the same Haiku Inc, as the new OpenBeOS partner. The link was probably a joke, much like our own spanish "Amiga" lesbians.
But, I agree with Mr. Hoggett -- It's tough to keep coming up with names this bad. Though, I still don't think it's as bad as "Linspire," which instantly caused me to hurl my lunch -- much like eating bad sushi. ;-)