@DonnyEMU:
I don't think that's old fashioned. I think Apple may have underestimated the importance of tactile feedback in normal phone use. I regularly operate my phone in my pocket when I've got my headphones plugged in.
Mind you, this device is aimed at a specific segment and it blows away everything else in that market. I could easily throw away 3 separate devices I use daily if I had one of these.
My fave bit is in the small print on the iPhone page... "This device has not been authorized as required by the rules of the Federal Communications Commisssion... may not be offered for sale.... until authorization is obtained."