"hoax" may be too strong a word. No one has any idea what that board is about. Or the motivations of the people saying that.
until there is something I can actually put my hands on, I totally ignore it. it's not real. I don't know why anyone gets excited by people saying, "oh, i'm thinking of making a board"

heck, I'D love to "make" a board too. You don't see me getting excited, however. I'm just wishing. just put things in pespective, please.