http://www.boogiejack.com/i have this guys book. it's VERY useful even for people - like me - who know something about html, but would like a bit of help here and there.
his web site is also useful.
one word of warning. make sure you use code which is NOT browser-specific. that is, only used by Exploder (IE). i use opera and check all my pages in that as well as IE. opera is like mozzilla (sort of). except even better. in windows i use version 6.05 which is more stable at the moment than 7.
anyway, my point is that Opera is much more code legal than IE.
writing code that only works in IE is rude and i hate that!
the above site has advice on meta tags and getting serch engines to notice the pages.