@GadgetMaster
The guy who came up with this idea was, somewhat naively, just trying to make a sincere effort to limit the fragmentation of this bickering community.
I think you've nailed it there. The effort is genuine, but naive.
The proposed solution has no chance of ever becoming a reality as I think this community is at such a stage where they can easily part with their scathing opinions and flames, but it would be like trying to squeeze blood from a stone trying to part them from their money....again!, so you don't have to worry about that.
Oh I don't know. The coupon scam worked, didn't it? :-P
The reason this won't work is that it isn't thought out. Beyond throwing money at the problem in a random fashion, there's no plan of action at all. Darren (HammerD), talks about a "parting of the ways", but doesn't seem to have any idea of what that would entail exactly. Without showing more understanding of the objectives, the initiative is doomed to fail.