Well, administration is not quite bankruptcy... yet.
It has more in common with the US "Chapter 11", I think, except that the company is run by administrators and not the directors. The administrators' task is to get the best deal for the creditors, and sometimes that means keeping the company trading. During administration the company is protected from any attempt by the creditors to put it into liquidation (which means bankruptcy).
Sometimes companies to come out of administration as trading concerns and stronger than they were previously.
I don't expect that of Tiny though. Along with Time and a bunch of others they were just low-end boxshifters who sold cheap rubbish at low profit margins. Expect pretty much all such companies to go under in the next few years.