Infogrames re-christens itself Atari

[Kent]

uncharted wrote:
I was always surprised Gateway never tried to use the Amiga brand more - especially in Europe. They could of made a killing with a range of low cost Amiga branded PCs.

I could give you a complete rundown as to why they didn't, but then that would take quite a posting that I don't have much time for.  The entire saga of the Gateway/Amiga is bigger than you think, and there's more backhandedness from upper management outside of the whole amiga side of it than the infograms takeover of Atari.  One of these days I'll finish putting everything together with the internal wonderings of the marketing strategy of the Gateway/Amiga and I'll post it somewhere in the forums.

The problem is, most of it is not pretty information... especially concerning one individual.

:pint:

[Kent]

Hammer wrote:
Note that, under the "Gateway" label they may have sold more PCs than the under the Amiga label.

You're right about that, especially considering Gateway went through a major rebranding just after the acquisition of Amiga.

"Commodore" label would be the better option i.e. associated with the popular C64 and PCs.

Personal opinion, I wouldn't buy a modern day Commadore or Atari, even if they did rival the specs of the PSX3 to be coming out in 2005.  On the other hand, I would buy something Amiga-ish even without the name attached only to have the feel of what the Amiga used to be... emulators just don't cut the mustard for me.  The name Atari has nothing but bad memories associated with it from my childhood, same with the name Commadore.  The Amiga was the first computer system I could easily lower stress levels rather than build it up (and still is).

Tulip nearly grounded the name Commadore and would take quite an effort to bring it back up to a more cohesive level.  This kind of debate is like trying to decide what the best logo for Amiga is, the checkmark or the original boing ball.

The next thing that will have to come back is the CoCo3 systems... ah yeah.

:pint: