This smells of the original DIVX idea to be used by the rental industry. Sort of a cheap "Pay per play" scheme. Really annoying way to handle it. Circuit City took a major hit when the idea flopped and failed to take off. At one point Circuit City was giving away 25 DIVX discs with the purchase of a DIVX player and the sales were still horrid in comparison to DVDs. Hopefully this color change technology fails as well.
:pint:
