Even if the Blizzard '030 board was a 1230-IV with full 50Mhz PGA FPU the '040 board would still be twice as fast. The Blizzard '030s go at about 9MIPS, the '040 boards around 19 MIPS. '060 boards tend to be around the 38 MIPS mark.
MIPS isn't really a true indicator of speed but it's good enough for me. Personally I'd choose an '030 Blizzard over an '040 Apollo... you'd have to wave an '060 Apollo in front of me to tempt!
I think Apollo were rebadged as Magnum boards and sold by Wizard/Power but I could be wrong. They never attained the same review scores as their Phase5 equivalents.
If you're looking for an '040 board for price reasons then see if you can get a Blizzard 1240T/ERC.
:-)