AmigaOS 4 and AmigaOne both feature the familiar brand so it's a lot easier to take to money men with a business plan. To say that the previous Amiga sold 6 million units would add credence to this.
MorphOS is still the wobbly fawn and it's almost like some sort of conspiracy to put the knife in and twist it just as the Amiga was about to be reborn.
Having said that, it hasn't been unknown for people to buy brands such as Amiga simply to kill them off and thus eliminate competition. EA do it all the time in the games industry.
Shame that Amiga Inc. never got big names behind them like Sun, Adobe, ATi etc. It's in their interests to have as many new platforms competing against the Wintel monopoly and using their hardware/software as possible.
Having read a lot on the other thread about the Japanese X68000 computer which is like an arcade Amiga style computer, I feel that the Amiga would have been best placed in Japanese hands long before Gateway got hold of it.
It would be a tremendous coup if the present owners of Amiga (any news here!?) could buy back the Commodore license so that the C=64 brand could be utilised, as well as buying all remaining patents and brands from Gateway (they kept some stuff didn't they?). I also think the AmigaOne should have had more than just a ROM checker for AmigaOS4. It should have had custom chips or at least sockets to implement them! Anyway, it's time for an Amiga TV-games joystick methinks (like the Sega, Atari VCS and Namco ones).