It's just some residue left from whatever was spilled inside or maybe a dust bunny. Rubbing alcohol will work fine, and it evaporates fairly quickly.
I usually take the keyboard apart, wipe it down inside and then put it back together, but you don't have to. Just don't go crazy with it, and make sure it's completely evaporated before you power up (shake it, blow in it, and then let it sit in the sun for a few minutes).