The "Look and Feel" justification is one of the easiest differences to point to though, so it is often mentioned. I just hope it is not really true that users are making their choice on the "Look & Feel" factor, when it can be adjusted so easily on either OS to "Look and Feel" any way they like, even almost exactly like the other OS they are turning away from by making that decision.
It's very difficult to really put the finger on it and it's likely more than just look & feel but the whole behavior of the system. And yes I did try to change the look (it was already a year or so ago so not the recent MOS version). If it really can be done it is not as easy as you seem to try to point out.
One example of look I can't get used to is the button style interface to switch between multitabbed shells; I did not find a setting to transform that in tabs as GUI element.
All said I do enjoy using MOS less than using OS4, although I hardly use any of the two lately. You may find it irrational and I have to admin it is subjective. I am also one of the guys who thinks DirectoryOpus went the total wrong way with version 5.
If you want to call me ignorant because of this I think we have to disagree.
Edit: This is in no way an attack on people who do enjoy using MOS over OS4. I can fully understand that and please do enjoy it; just realise other people may think differently and you will never understand them
