Yeah it is quite ridiculous, but say what we want to... But Jobs is a MASTER at manipulating the media and marketing his visions...
Hyperion could use a Spin-Doctor like Jobs!
But before hyping a product Steve Jobs is also a PITA during the product development phase to get the product perfect to his requirements. Contrary to what some marketeers believe you can't hype a bad product; at least not for long.
greets,
Staf.
