Red, actually NOT, as the Disney factor has not even kicked in yet. The DVD is only being released today. There was no advertising yet at all. This was the CUSA factor of visitors to our site, and then clicking through to the forum link. Once the PR and ads break, we expect 1000 quests/members on the forum, at least for the first few months.
I'll probably buy the dvd just because the ad is in there.