Hopefully they are working on the applications which get included as standard with the OS:
- Optical media writing wizard
- Web Browser with Flash, modern PDF, CCS etc support
- Networking built in so it isn't treated as an add-on app
- Chat client to work with Skype, MSN etc
- Basic video editing akin to Movie Maker or the free Mac one
(these are examples and a far from endless list)
Instead of bashing other platforms, we must look at what they have done which make them so attractive and popular to so many people (even if not to you). For example, people with a digital music player would not buy a new platform unless it supported their device. People with a digital camera (which is a huge percentage of computer users) will not buy it if they cannot connect their camera and manage their images.