Yup, when did branding and rebranding become something ugly? What's so different from slapping on an Amiga sticker on a Teron? Oh wait, the Teron never had Amiga stickers... 
Seriously, he is obviously running a pure trading company, and there is nothing wrong with this. He has now obtained the right to sell some stuff under the Amiga marks. Great!
AFAIK he has never claimed to have been developing anything. He is putting together components from various sources, like hardware, OS and fun trademarks, in order to create something that can be perceived as something slightly more valuable than the components separately. I think people should just give him a break...

Really?
http://www.commodoreusa.net/press.htmlIn response to an overwhelming demand from former Commodore users worldwide, Commodore USA’s CTO Leo Nigro announced today that their new Commodore PC64 will be available for purchase this holiday season.
Featuring an exact replica of the original beige chassis Commodore C64, this new addition to our lineup will include an Intel Atom 525 CPU with NVIDIA Ion2 graphics, 4GB DDR3 memory, 1TB Hdd, HDMI, DVD/CD optical drive (Blu-ray optional), dual-link DVI, six USB ports, integrated 802.11n WiFi, bluetooth and a 6-in-1 media card reader.
About Commodore USA, LLC:
Commodore USA, LLC designs, produces and markets a series of all-in-one Commodore branded keyboard computers, and other unique form factor computers and consumer electronics.Kind of makes it sound like they design, produce and market a series of all-in-one Commodore branded keyboard computers, and other unique form factor computers and consumer electronics, doesn't it?