You know what I think would be a winner. And I know this is flame bait.
AROS should sit on top of Linux and be able to utilise Linux apps. Sun has just released its Java Desktop System(JDS) which has its StarOffice suite and sits on top of Linux. Its on the cover of a few mags at the moment and it appears to me that it is being hailed merely for being a different distribution and looking like windows.
AROS could get some quick publicity if it offered its own distribution perhaps with some converted Amiga utils or existing Apps running through UAE. At the very least, sitting on top of linux it could call up some of the standard Linux apps and call itself a distribution. It could run Linux based browsers and openoffice. And it should run off the CD like JDS does. You could also include some of the decent free Amiga games and apps on the CD. And you would need a very decent startup theme.
Ok...There's a problem, most likely in that it doesn't support the same GUI library. Doah...
But still, if it could be done, you get points on the board and some interest that could perhaps be diverted into more people being interested in developing AROS further. You could include your linux based development environment on the CD too and see if some Linux people want to go to the trouble of converting some apps to native Amiga.
There I said it.
I know it sounds like prostituting AROS but it might take it to the next level. And you could still work on your native version.