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Author Topic: CommodoreUSA CEO Interview Answers  (Read 125821 times)

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Offline BigBenAussie

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Re: CommodoreUSA CEO Interview Answers
« on: April 19, 2012, 08:13:51 AM »
I really have to wonder if people are reading the same interview I was reading.
Commodore USA is currently a small company, with limited resources, and with limits to Amiga IP usage. We are doing the best, with the IP we have available to us, as we possibly can.
It's all fine to sit there and say, oh, I woulda done this I woulda done that.
We have to be rational about our business right now so as to avoid potential money pits. We're in it for the long haul.
We would love to do all the various things the community want, but we quite simply can't at the moment for various reasons both legal and financial.
But be assured that it isn't because we have no interest in doing so.
If we had the kind of money that would allow us to take such risks, and tackle such projects, then of course we would.
But, I do see that only as a matter of time...and a great many of our fans realise this even if the people on this particular forum do not, or for some kind of vested interest don't want it to be so.
All we can do right now is make a go of it with our current strategy of using commodity hardware and a custom branded OS.
There are pros and cons to this of course, but right now, the pros far outnumber the cons. Our strategy has been enough to enable us to establish ourselves.
Granted, things aren't perfect right now, in terms of products and pricing, but it is better to refine our product strategy than never to launch at all, and we still haven't even played our best cards.
We had the good fortune to be able to acquire usage of the trademarks, and there's no point sitting on them and doing nothing with them just because it isn't 100% what we wanted from day one. That gets you nowhere and Rome was not built in a day. Sitting still does not open up possibilities.
There is no other possible choice available to us than what we are doing right now, as much as everyone here might jump up and down about it.
I am sure we can all agree, money makes all things possible.
Unless you have selective reading it was stated a few times in the interview that we were willing to do what the next gen AmigaOS community wanted if we were able to.
We actually WANT to do all the cool things the community want us to do because we also believe it to be quite interesting, and in many ways align with our ultimate strategy.
We wanted to do AROS, for instance, but can't, and really, it isn't worth going into a protracted court battle over. We are open to the possibility of classic hardware recreation, but that requires money, and is quite a risk as well, with all the lead time and product development that would need to take place before a finished product.
We would love to include AmigaOS in our line up, especially for x86....but none of these things seem possible right now. There's no point blaming us for that.
Do you really think we have not looked into and considered every conceivable option?
That's just the way it is, and if you want that to change, then there is no point lobbying us, because we are in agreement.
I quite honestly believe you should pray for our success, not our failure, because we want to be the catalyst that re-unites all facets of the Amiga IP, and ultimately create the kind of high tech computer and environment all Amiga fans would like to use and see further developed.
We have stated many times that we are open to such cooperation.
I guess what is most infuriating for Barry and I, reading all these comments, is that we forget that you aren't aware of our future plans or our ultimate goals, and seem to believe what you see now is all there will ever be. We're so not against your ideas and sensibilities. We are trying to get to the point where we can make all your (and ours, because they are the same) Amiga dreams come true, and this requires money. Unfortunately, to obtain the money to reach a state where we can do this currently requires a detour (which both you and I, as AmigaOS fans, find annoying) in order to get there. Our plans and products will evolve. We aren't your enemy as much as you would all like to think us so. We aren't doing what we are doing because we refuse to cooperate, but because we have no other choice right now. You feel a sting right now, I know, but I believe it will all work out for the best in the end.
That that is why we always close with....The best is yet to come....because we honestly believe that.
 

Offline BigBenAussie

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Re: CommodoreUSA CEO Interview Answers
« Reply #1 on: April 19, 2012, 09:45:54 AM »
Vox. For once there is some constructive criticism in your response.
We know we have to lift our game and provide better value for money.
To have any chance at being competitive a company is required to go through continual cycles of improvement of its products and strategy.
We'll get there eventually.
At the moment AmigaOS has nothing to do with our products and we state as much on our Commodore OS page if you would care to look at it.
Whether you find that insulting or not...it is beyond our control at the moment.
And honestly, it is easily alleviated by installing AROS, whether we can do anything with it commercially or not.
 

Offline BigBenAussie

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Re: CommodoreUSA CEO Interview Answers
« Reply #2 on: April 21, 2012, 08:40:04 AM »
@Darrin
Quote
Which leaves selling "Commodore" branded x86 boxes pre-installed with Linux and/or Windows and then selling Amithlon as additional software for their online shop for the user to install as an option.
Don't you understand that Commodore USA "most likely" can't sell or even give it away from free WITH or WITHOUT one of our machines.
Dissemination is the issue within the settlement.

Quote
all VIC, Commodore 64 and Commodore Amiga computers run CommodoreOS with Amiga Forever
I don't recall Commodore USA ever claiming that. There is a script in Commodore OS to rip ROMs and games from AmigaForever, which you would have purchased from Cloanto.
 

Offline BigBenAussie

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Re: CommodoreUSA CEO Interview Answers
« Reply #3 on: April 25, 2012, 04:37:12 PM »
@Vox. As Commodore USA is still a small company it is not currently possible to make everyone's (including ours) dream come true in regard to fulfilling various things the community wants that would denote more of the Amiga's heritage. This is regrettable, but unavoidable at the moment. We have stated the clear intention to do so. Barry even did so a few times in the interview. There have been various miss-steps of course, and all sorts of things were either promised prematurely or stated as plans in the euphoria of the moment of having secured usage of the trademarks. So what? Sometimes things don't go to plan. Stuff happens. But why that should in any way cause such consternation I have no idea. No one is forcing you to buy our products and nothing in your computing life has changed really. You just have another entity with the same goals as most of you, that can't do it all right now, but hopes to.

Incidentally, that magazine(?) article is incorrect. Amiga ROMs for game emulation are under our license from Amiga Inc. Because of this, after many months of discussions, we are still on the fence as to whether it is worth our while licensing Amiga Forever.