Because if C64x is news and future fake Comodore USA stuff will be news then so is this. All are equal, if this goes all C=USA stuff goes too then. Simple 
Except the Commodore USA stuff does actually look to be going somewhere, they've put some serious money down so far.
It just seems some people are afraid that a company may be using the Commodore name and not being a total failure at marketing! It's such an alien notion that they're running, screaming! :-)