Apple is right opposite of Commodore and Amiga. Apple has %&$#?@!%&$#?@!%&$#?@!%&$#?@!ty overpriced products and great marketing.
Commodore used to have great product (Amiga) and %&$#?@!%&$#?@!%&$#?@!%&$#?@!ty marketing...
I disagree... in the sense that the question was about loyalty. So in that context, Apple certainly fits. In terms of ethics and products you are right, of course.
Also, I hate to admit it, but employees of Microsoft always make my head spin, when it comes to company loyalty...
Yet, nothing beats the Amiga comunity... Heck, Commodore has been dead for so many years and I bet most of us would jump at a chance to work for them...