How Amiga Should have been marketed

[the_leander]

Forget all about apple crap here please, its an amiga forum.

ZOMG! Someone mentioned a successful computer company as it applied to the thread!!!!1111eleventyone

Honestly, if some folks here are going to continue having an allergic reaction to anyone daring to mention Apple, they are really only going to be setting themselves up as troll-bait and deserve everything they get.

[the_leander]

on that topic THE most successful amiga-related company is NewTek

and they are still around

Indeed they're used by, amongst others, Leo Laporte of This Week in Tech fame. I also believe that a lot of the other larger, more successful video casting community use their products too.

btw, i was not suggesting Amiga needs this marketing now. that's over with.

I was refering to what SHOULD have been done. and wasn't

Oh I understand that, don't get me wrong, I was mainly responding to how any mention of Apple automatically results in people whining. In the case of this thread the example given was a perfectly valid one.

Marketing is interesting, even if I don't fully understand the psychology of it.

[the_leander]

That's a slogan not a vision.  The problem is that Commodore management couldn't tell the difference.  Listen to Steve Jobs, he sells a vision and he has a product that matches that vision.

Vision + matching Product = Success

"Only Amiga makes IT possible?"  What does that mean to a casual listener?  What's IT?  Why?

I do agree that the Master of Doom is a Vision, but what a vision it is....

@Amiga_Nut

You are missing the point.  Steve Jobs knew what he wanted years ago, he had vision, a mission if you will, and he was able to get others to believe in his vision.  Amiga popped up out of no where, there was no stated or apparent vision and it just sort of sat there.  Just a slogan.

Look at Microsoft's advertising.  "We get it, Vista was a bad, bad thing, but now we listened to you and we produced a product that fits your lifestyle.  We listen."  It's not a bad message after all these years and I think enough to stop Mac's further incursion into it's territory.

That's the message of this video, perception is everything.  Had Tramiel gotten out there and said we want to put video editing on everyone's desktop, we want to make graphics and and sound a part of your everyday life.  We have artists, musicians and film makers as a part of our dream.  Come on aboard.

I'm not great at this, but something along those lines would have made sense.  Tell people your vision and bring them in on it.

QFMFT. This is precisely what was being hinted at earlier in the thread and is a devastatingly accurate explanation of why C= died with its thumb stuck up its arse and why Apple post Sculley/Spindler/Amelio are now one of the hottest properties in the IT business. What I'm curious about now is how Apple will fair once Jobs is out of the picture...

To those here whining at the mere mention of Apple, in this thread, it was a valid, if not the perfect example of how the power of powerful advertising coupled with real vision in action can make a company.