I bet I'll be getting a call from one of my Sister's in law asking me to apply for this for her in the very near future. The woman in question is about as clueless as they come with regards computers. Already several members of the family have had to repair her system because she followed advice from emails saying that her computer was vunerable to infections etc, so she should install this program to protect it....
Needless to say, after the second time, I walked away from the situation, because I would likely have ended up disabling her ability to go online perminantly (by attaching my special patented 3 pin plug - usb converter and frying her modem, the local exchange and about 4 miles of cable.)
Not that I think people should learn about the basics of computing and the internet before going out a buying one of course...