Since "Amiga Inc." is a software company and "Amiga Electronics" is a thrid party pc reseller, the legal lines are drawn a bit fuzzy here. The two companies aren't in direct competion, so the pc bunch should be able to call themselfs "Amiga WHATEVER" if they like without legal issues. The fact they are both in the computer industry would cause some confusion that Amiga Inc. might like to try and eliminate. Aside from asking politely, offering bribes, or scare tactics I'm not sure how far they can go with this. I've done a little brand name research with a friends new business, so I've seen some similar company names and trademarks in operation. But I still know very little about all the legals and it will be interested to hear how this works out.
Plaz