Realistically, how could it be anything more than a C= badged PC? Anyone expecting weird and exotic hardware in 2007 is living in an 80's inspired dream.
For what it's worth, good on them, at least they're doing something with their brand. I'd rather have a well spec'ed C= badged PC, than something unique with no software support.
Lets hope they can make a profit and put some cash into further DTV like ventures...
