I hate soccer/football/kickballers/feetballers. I don't watch the cup. When someone asks me about the cup, I tell him straight that I don't waste time with soccer. I have better way to spend my free time.
Watching match and drinking beer? This was invented by the beer companies to sell more of the useless drink to the footballers.
I have Chelsea soccer outfit, but this is because the team was sponsored by Commodore.