You are correct. And, if by masses you mean new computer users, then AmigaOS4 wont be marketed towards them.
Amiga Inc (as far as im concerned) know that the OS is lacking major functionality and applications. A product of its type is only marketable to Current AmigaOS users, Alternative OS Geeks, and past Amiga Users.
I think you could expect Version 5.0, to be marketed towards the type of people that haven touched acomputer before. But not likly before... (as in, its not likly, but at the earliest, OS4.5 or later)...
I don't know Rodney, I have to think that this is just for showing the level to which you can change every little thing. I'm sure they will have a nice professional looking desktop included by default that would appeal to others outside of the existing community. After all, they are planning to launch it at Cebit, so it better look industry/general public ready by the time of that show.