commodore marketing (period)
they were {bleep}e
for instance
The Commodore SX-64, the first portable color computer in the world. Released in the early '80s, these things were sold to business executives, but due to crappy marketing and bad business decisions, the SX-64's dissappeared before the general public had a chance to catch on.
History of the SX-64Bob Hill said:
The sx64 flopped because of Commodore marketing. The s in sx stands for single floppy drive. When Commodore introduced the sx64, they announced the DX64. The d in dx stood for Double floppy drives. I myself thought that sx64 was good, but would wait for the DX64. After 6 months to a 1 year later, Commodore dropped the sx64 due to poor sales. If they would have sold the DX64, it would have been a runaway success. The demand was build up, but they canceled the sx64 altogether. This is the kind of marketing that lead to a over one billion dollars in sales company to liquidation in less than three years when they had the most technically advanced computer on the market at that time.
