What exactly is the point? Just because it has the commodore logo? It is just a pc with high specs which currently are of no use on Aros due to lack of games, software and drivers to be able to use it properly, so it will all go to waste.
my point is not about utility - it is about generating buzz, (what those looking at technology markets call "network externalities") getting people to know that AROS exists, that a variant of AOS that many knew and loved now runs natively on x86 and that with a little push, it might even become usable for the odd nostalgia fix.
I see this as an opportunity - this "ressurection" is getting a lot of attention and it appears to be targetting the right kind of market - including a bootable AROS-Max LiveCD there could help spread the word - and it would still add some value to their product for no real cost to them. And then, who knows, these new commodore guys might even have some ideas for bounties they would like to see implemented...
anyone who considers buying one of those PCs will not base their decision on hardware specs alone, but because they like the package as a whole; it is ultimately about aesthetics and personal feelings (nostalgia included) - this may not be how many of us make our hardware purchase decisions, but there are good signs that a sizeable proportion of the market is motivated by marketing, packaging, fancy logos, GUI design and other non-strictly utilitarian considerations (see Apple)