@ferrellsl
But you can't compare a simple MP3 player with something that can do much more (ie. play games, surf the internet, etc.).
Are you really saying that the instant you press the power button on your MP3 player a MP3 can be played? Come now. Even magic MP3 players have to load some sort of operating environment, initialize hardware, load the contents of memory card, etc.
As for the marketing. The Presto page never says "instant on" it's the media that is calling it that. :rtfm: