I know that Commodore was not without its fault (ahem!) but every time I watch Deathbed Vigil I'm struck by the dedication and sheer passion the teams had for the Amiga and Commodore. Perhaps it was a different, simpler time, where people felt a greater tribal loyalty to the company they worked at, to the point where it was a large part of their identity and gave them significant meaning in life. Perhaps today people have more individualised searches for meaning and identities are far more complex and varied - multitudes of threads combined in a multitude of ways. Are there companies today which engender the same passion from their staff to the products they create?