Actually, Apple's most successful ad was the Orwellian one they ran during the superbowl in 1983.
You must have seen it, it is regarded as the most successful TV ad in history. The amount of "free" airtime they got afterwards from TV stations showing their ad as a news and interest item is/was amazing.
http://www.redlightrunner.com/lib/redlightrunner/1984.mov
