The time has come that western companies started to copy Chinese products. Cheap mini android PCs made in China are available for years. Latest ones seem to pack some power too.
While this is true, the main selling point here (aside from the price) would be the fact that it almost seamlessly integrates with Google apps and Android. Practically zero learning curve or setup required compared to chinese offerings
It also has display mirroring capability for android handsets which is a super-attractive feature