Too bad Ironstone dioesn't have any rights to the games released for the C64, they were released on a one-time royalty fee basis with no further licensing needed.
Other attempts to use the C64 have failed, most recently the WebIT.. which had C64 emulation for playing all those old games and allowing you to browse the net via your TV.
Maybe they'll just be selling 'C64' branded Opteron PCs. :-)