You have some misconceptions here:
> they effectively suggest Genesi should concentrate their efforts on making a Linux Box and forget MorphOS
No one said that. MorphOS is PART of the geek factor and should remain part of the business plan. But MorphOS *today* is not ready to *lead* a whole platform into commercial success. What I suggested was to also concentrate on marketing the platform as Linux or BSD or (better) Darwin until MorphOS is ready to fit the bill.
>Why is everyone so obsessed with Linux
if there is one person that is _not_ obsessed with Linux, that is me. I don't quite like Linux as a desktop machine. My favorite free Unix (for servers of course) is FreeBSD while Solaris and IRIX are my favorite commercial Unices. However that doesn't mean that Linux doesn't "sell" to others and Genesi shouldn't take advantage of this fact. They should.
> I never felt Amiga was a geeky platform and I hope it doesn't go that way
Surely, in the past Amiga was a great home computer. But what Genesi sells today is a motherboard and a CPU. Obviously, this doesn't appeal to my mother. She will electrify herself if she tries to put the computer together herself.

Until Genesi provide a full solution, this product remains geeky (or at least "technical"), you like it or not. ;-)