Resort to? Sexuality (read: pr0n) drives innovation. The most recent examples are the adoption of VHS over Beta, the relatively quick move from VHS to DVD, and the rapid growth of the commercial Internet. HD-DVD is likely to win out over Blu-Ray based solely on its backing by the adult film industry.
Of course, innovation has nothing to do with Teenage Mutant Naked Turtles. The bottom line: Sex sells. (Trite but true.) Good for Eric for capitalizing on it. ;-)