Nice advert, but a dancing transformer Citroen doesn't make me want to buy one. There's no hidden message other than "buy one of these kids, it's funky" which is as patronising an advertising message as I could possibly encounter.
The Honda Accord commercial at least had a message about the car's engineering, VW adverts always used to be witty (remember the one with an old Golf GTi being beaten from the lights by an Astra GTE? The advert openly admitted that the Golf wasn't the fastest 0-60 in it's class, but beat the competition in every other way).