A nasty side effect of this rivalry is that the OS you choose to run determines the hardware you buy - you won't be able to run AmigaOS4 on a Pegasos (Amiga Inc and Genesi can't reach a licensing agreement), and the MorphOS team may or may not want to support AmigaOne motherboards (since then Genesi might sell fewer Pegasos motherboards).
One thing that has been overlooked is the posibility that a 3rd party could decide to license OS4 for the Pegasos 2 motherboard. I don't know if they would need to buy the motherboards in and mod them with AOS4 complient firmware or if they could get away with providing a Pegasos version of AOS4 and possibly requiring customers to send their motherboards in to be modded.
Taking this idea further if a 3rd party went to the trouble of negotiating a deal with A Inc why stop at the Peggy 2, How about having AOS4 on a Mac laptop :idea: or any future PPC hardware if the demand for it is there.
