@Dammy
Thats exactly the problem, Apple would not have been the No1 vendor of MacOS-HW by the end of the century and it's very questionable wether the transition to NextStep (aka OSX) would have worked out.
What if those clone-makers (representing 70% or more of the market) had put their weight behind something like BeOS or a revamped WindowsNT-PPC ?
OSX allmost killed Apple as it were, but under such circumstances....
And OSX is the only thing that made the Mac "sensible" after 2003 or so.