For those who don't like all the ads: you can and probably should, install AdBlock or AdBlocker or whatever its called. It allegedly blocks all ads and makes the internet 5x faster to use. I have never used it but I have read a lot of good things about it.
I intentionally looked at it without an adblocker because I wanted to see what all the commotion was about. Glutton for punishment I suppose.

Regardless, OP asked for advice, then seems a little butthurt that it was negative. Since most people use (or should use) browsers that have ad-blocking capability (Opera, Firefox, Chrome), it shouldn't be a big issue. But a redesign to use standard "banner" style ads would do a lot to promote readability. Also one of the ads I got showed a large-busted female cleavage. The ad itself was for some kind of video game, I don't believe these ads are targeted because I never play online video games, and I think it's reasonable to opine that this could be found offensive by some. Of course me mentioning it is now probably going to drive up traffic to his site, from others hoping to see it!
