@odin
Yes, I would agree that this is a fake.
@Edwin
As for it being on TV, I am still not convinced, how easy would have been for someone to see an appeal on TV, and then set up a fake website to steal donations.
This happens all the time, the day after the tsunami, I started seeing fake emails and websites trying to get donations.
This has all the hallmarks of being a FAKE.
I will NOT be sending any money !