I used to build custom desktop PCs for people as a hobby, based on their particular needs. I certainly never slapped a well known brand name on the case and claimed it was something else though and then tried to sell it for more money.
You work for a soulless money making machine that's had the unfortunate good sense to secure the rights to a once popular and fondly remembered brand name. The whole 'Amiga' is a concept thing is just an excuse to do what you want with the name, I've heard and seen it many times before from companies who have acquired brand names.
You have no passion for building or developing new technology, for continuing to develop and improve on Commodore or Amiga chipsets, or to provide a gaming and entertainment platform for all things Amiga old and new in the Amiga community.
I might as well just build my own PC and put an Amiga sticker on it. Or, in fact, bottle my own tap water and sell it as 'Amiga water'. If only I had the rights.